Information Retrieval and Social Computing
WAN Fei, ZHAO Xi, LIANG Xun, PAN Deng, NI Zhihao
.
2014, 28(2):
144-150.
With the rapid development of mobile web, the mobile search engine users has been growing sharply. It’s of great significance to analysis users’ behavior toimprovethe mobile search engine and users’satisfaction. This paper selects the log of a mobile search engine in the first week of June 2011, and analyzes the mobile search engine user behavior. From perspectives of query word,session and clicks,we examinelength and frequency of query words,ratio of question query and URL query, number of queries in a session, modification of query words and click distribution. Furthermore, we compareresults of mobile search engine with internet search engine. These findingsare of substantial significance for the improvement and optimization of the mobile search engine.