Review
WANG Qian,LIU Yiqun, MA Shaoping, RU Liyun
2010, 24(3): 44-49.
Nowadays, user behavior analysis has been widely used in Web research fields. Therefore, how to remove abnormal clicks from Web user access logs is very important for extracting true information on user purpose and behavior. In this paper, with real world Web User Access Logs provided by a commercial search engine company ,we analyze some possible abnormal clicks—such as continuous click, one user many IPs, one ip many users, from some perspectives—for the degree of concentration for user to access web sites, average daily clicks of one user, etc. We suggest that for continuous click, user behavior researcher can eliminate superfluous and repetitive clicks or all the clicks of the user with continuous click, and the cases of one ip many users and one user many ips can be left untouched.
Key wordscomputer application; Chinese information processing;user behavior analysis;web user access logs; abnormal click